Encouraging economic cooperation within ASEAN is a strategic step that has many benefits for its member countries. ASEAN, consisting of ten countries, offers broad market potential, strengthens economic integration, and increases regional competitiveness. One of the main initiatives is the ASEAN Economic Community (AEC) which aims to create a single market and production base. AEC focuses on increasing trade in goods and services, investment mobility, and the movement of professional labor. Infrastructure connectivity is an important pillar in encouraging economic cooperation in ASEAN. Projects such as the ASEAN Connectivity Master Plan 2025 aim to strengthen transportation, communications and energy networks between countries. This supports logistical efficiency and accessibility, which in turn will facilitate business meetings and economic growth. Free trade is a key element in encouraging this cooperation. RCEP (Regional Comprehensive Economic Partnership) is a clear example of efforts to expand market access and strengthen economic interdependence between ASEAN countries and their strategic partners. By reducing tariffs and trade barriers, it is hoped that there will be a significant increase in the flow of goods and investment. Another crucial initiative is the development of the digital sector. Digital transformation in ASEAN can encourage inclusive economic growth. Through e-commerce platforms, MSMEs in ASEAN can expand their market reach. Cooperation in the development of information and communications technology (ICT) is also important to strengthen digital capacity across the region. Increasing collaboration in the investment sector is a vital step. Through the ASEAN Investment Framework, member countries are encouraged to create a more attractive environment for investors. This includes ease of bureaucracy, regulatory transparency, and guaranteed investment protection. Sustainable infrastructure funding is also a focus to accelerate economic growth. Education and human resource development should not be ignored. Collaboration in higher education and vocational training can improve the skills of the workforce in ASEAN. Student exchange programs and improving the quality of education will create a generation ready to face global challenges. In the field of sustainability, cooperation on climate change issues is also important. ASEAN adopts a framework for environmentally friendly economic integration. This not only supports sustainable development goals, but also attracts greater investment interest in the renewable energy sector. Economic cooperation in ASEAN requires political commitment and participation of all stakeholders, including the private sector and civil society. By encouraging constructive dialogue, all parties can contribute to the growth and development of the region. Initiatives such as the ASEAN Business Advisory Council are an important platform to accommodate the voices of business people and formulate appropriate policies. With all these steps, ASEAN can create a better economic ecosystem, which supports prosperity and stability. Encouraging economic cooperation within ASEAN not only touches on trade and investment aspects, but also builds social and cultural connectivity between member countries.