A casino is a place where gambling activities take place and games of chance are the primary attraction. Although casinos have added many luxuries to attract patrons like restaurants, stage shows and dramatic scenery, they are still, at their core, places where people can gamble. In fact, even your grandmother might enjoy taking weekend bus trips to the nearest casino with her friends.

The atmosphere of a casino is electric, fast-paced and exciting. The decor is often flashy and extravagant, and the music is always upbeat. Gamblers mix and mingle with one another as they play games from poker to roulette, with no telling when luck will strike. It’s the thrill of not knowing what will happen next that keeps players coming back for more.

With so much to offer, casinos have also become a perfect venue for events and group business. However, these opportunities require specific marketing efforts to capture this audience. In addition to a high-quality food and entertainment experience, casinos need to focus on implementing audio, visual and logistical (AVL) technologies that will appeal to this audience.

Consumers almost always trust each other more than they trust brands, so casinos need to focus on creating and promoting word of mouth marketing. Display positive reviews and video testimonials from happy guests, and encourage them to share their experiences on social media. Be sure to monitor and respond to these comments, so consumers feel heard and valued.