When you think about Casino, you probably picture a flashy, extravagant environment filled with music and people playing games like poker and roulette. Whether they’re hoping to win big or just try their luck, the atmosphere is always upbeat. Even though some may tut when their strategy fails, the majority of people still have a good time. The thrill of not knowing when their lucky streak will strike is a huge part of the appeal.

In the movie Casino, Robert De Niro’s character, Sam “Ace” Rothstein, explains that there are two kinds of gamblers: those who bet big and those who don’t. But he also says that the casino always wins. That’s because casinos have built-in advantages, called house edges, that guarantee a certain level of gross profit for each game played. That’s why casinos are often so enticing, offering big bettors extravagant inducements such as free spectacular entertainment, luxury hotel rooms, transportation, and more.

Besides gambling, casinos offer a wide range of amenities and services such as high-tech hotels, luxurious spas, top-notch restaurants, and more. But when it comes to marketing, you need to think beyond the casino floor and focus on what’s unique about your venue. Consumers trust each other more than they do brands, so you should share testimonials and reviews from real guests and winners on your website and social media channels. You can also use geo-targeting to boost your visibility to event planners in the immediate area, a great way to earn group business.