Gambling is a highly addictive activity. As a result, the casino generates disproportionate profits from the patrons who are addicted to gambling. According to one economic study, five percent of casino patrons are addicted to gambling, which translates into an enormous 25 percent profit for the casino. Economic studies also point to the negative economic value of casinos, which are heavily dependent on local players, for example, because their profits divert spending away from local entertainment. Furthermore, the cost of treating problem gamblers and the lost productivity due to gambling addiction more than offsets the benefits of casinos.
While the physical security force patrols the casino and responds to calls for help, the specialized surveillance department operates the closed circuit television system that helps the casino monitor activities throughout the premises. This is referred to as the ‘eye in the sky’ of a casino. Both of these departments work together to ensure the safety of both casino patrons and its assets. This combination has been very effective in preventing crime. However, it is difficult to prevent such crimes.
The casino industry makes a large profit from high-roller gamblers. These customers spend a great deal of money and often gamble in private rooms separate from the casino floor. The high-stakes gamblers also earn a lot of comps, which is a term for complimentary items. Free buffets and show tickets were some of the more popular promotions in 1970s Las Vegas casinos. The casinos’ strategy in the 1970s was to maximize the number of tourists visiting the city and fill the casino floor with people.