Casino — it’s the name that brings images of glitzy, flashy spaces where people gather to gamble and play games of chance. From young professionals slaloming around the tables to grandmothers taking weekend bus trips, there’s something for everyone in a casino. And while the crowds might be different, they all share one thing: they’re having fun. The clinking of coins and the roar of music creates an upbeat vibe that makes you want to stay and try your luck.

Casinos are businesses and they need to generate profit. That means that every game offered has a built-in advantage that ensures the house (or the casino) will win over time. And while a few lucky players can hit a winning streak, it’s rare that anyone can beat those odds. That’s why casinos offer comps to their most valuable customers. These can include free spectacular entertainment, hotel rooms, meals and even limo service and airline tickets.

Casinos are also great for events and group business. Your marketing needs to reflect that and make it easy for event planners to find you online. With Cvent’s competitive and search ads, you can gain top visibility in relevant searches when planners are ready to book, helping you attract the most profitable group business.