People at a casino are a diverse bunch. From the swaggering regulars strutting their stuff to those trying to win back what they lost, most share one thing in common – they’re having a good time. Bright lights, clinking coins, and music blaring all play on the senses, creating a fun atmosphere that draws people in and keeps them there.

Gambling is addictive in a way that can’t really be explained. There’s something about the thrill of not knowing what’s around the corner that draws people in, makes them lose track of time and money, and creates a rush that no other activity can match. This is why casinos devote so much time, money and energy to security.

There’s also a certain sense of entitlement that comes with gambling. A casino, after all, is a business that expects to make a profit on every bet placed by patrons. To ensure this, they regularly offer “comps,” such as free spectacular entertainment, hotel rooms, and even limo service and airline tickets to big bettors.

These incentives are all designed to make players feel good about their visit and encourage them to return. But the truth is, they aren’t foolproof. Even with the best intentions, some players are unable to resist the temptations that come with gaming. This is why it’s important to understand what a casino’s customer is “hiring” them to do before making any marketing decisions.